Videos from the wsf 2022
Videos from the 2022 World Sauna forum event are now for sale.
Experience the event whenever you want!
About the event
World Sauna Forum welcomed sauna enthusiasts to Lapland Hotels Arena in the World Sauna Capital, Tampere, on the 7th of June, 2022!
Whether you are a sauna builder, retailer, or sauna service provider, you will make the most of the event, and meet people who can help your business to the next level.
After all, WSF gathers together all the most important companies and experts of the industry, not to mention the possibility to experience the unique Finnish sauna. The program of the main event will be announced soon. Stay tuned!
virtual SPEAKERS
Emilia Vuorisalmi
Emilia Vuorisalmi (M.D.) is the official Love Doctor, best selling author and media personality from Finland.
Emilia’s mission is to lead a love revolution which will change the way we think and feel about love and help people to understand how to unlock the healing power inside them. In her work Emilia bridges the gap between healing and sustaining health. She combines psychological, neurological and philosophical studies in order to provide a game changing formula for lasting health.
Being a big time sauna lover all of her life Emilia knows both from personal experience and scientific research the wide healing effects of Sauna. She tells how sauna can be used to increase the flow of love hormones and enhance holistic health and wellbeing.
Emilia latest book Love Revolution: 12 Step Recipe for Sustainable Health and Love (Rakkaus Haltuun, WSOY 2020), is a practical and research-based guide on how to harness the power of love hormones every day, with or without a relationship.
Tapio Pajuharju
Tapio Pajuharju has vast international experience in managing global brands. Since 2016 he has been the CEO of Harvia Group, one of the biggest sauna and spa companies worldwide.
Under Tapio’s leadership, Harvia was listed on the Helsinki Stock Exchange and has since grown substantially, both organically and through M&A activities. Nowadays Harvia’s networks span across the globe as there are multiple great brands under Harvia Group’s umbrella, all of which tell the story of the health benefits of sauna respectively. Within their offering, Harvia has something for all different sauna types and cultures.
Harvia’s passion is to share the healing heat of sauna with everyone in the world and create possibilities for everyone to access sauna. With the wellness megatrend making its rounds around the world, Harvia’s sauna is hotter than ever.
Heikki Riitahuhta
"I am thrilled about creative concepts that bring human-centric design, business ideas and sustainability together in an innovative way
to create the most beautiful experiences in the world. For me it is most rewarding to see concepts turning into reality."
"I believe in teamwork and collaboration. I love to facilitate workshops to find the best ideas or brainstorm new business ideas related to spaces. I believe in listening to the needs of the customer and bringing with our knowledge the best possible design solutions to serve the end client. We are entrepreneurs by heart."
Studio Puisto has co-founded a few spin-off companies (Space of Mind and Uni Resorts) and is one of the co-founders of the Sauna-restaurant Kiulu in Ähtäri.
Martin Goldmann
Martin is passionate about helping people to live healthier, longer lives through the contribution that intelligent wellness design and technological innovation can make. He believes in simple, effective, evidence-based design that creates a feeling of harmony between design elements and client experience.
We Design Solutions!
Founded in 1983, the bespoke spa and wellness design and consultancy company, ASPA International, together with its team of architects, designers, and engineers, create superior quality, profitable concepts for the corporate, luxury hospitality, wellness & spa sectors, on five continents. The consultancy’s award-winning portfolio includes projects for Accor, Hilton, Marriott International, Longevity, Virgin Active, Holmes Place, Start Ups and Fortune 500 companies. Their 47-4 model proves that workplace wellness is here to stay.
Martin clearly identifies the How and the What, the When is now!
Based in Portugal’s Algarve region, Martin is the founder and CEO of ASPA International. Martin was born in South Africa, graduated with a Bachelor of Science degree from Southampton University in the UK and was awarded an MBA at Liverpool University.
Raoul Grünstein
Raoul Grünstein is the Founder and CEO of Nordic Urban. Raoul is a serial entrepreneur and generalist who since the 90’s has had several successful scale-ups in lifestyle magazines, sponsorship, events and various hubs combining business with urban culture.
He founded Image Publishing, growing it into a powerhouse of half a dozen lifestyle magazines; Korjaamo Culture Factory in historic tram depots and Sofia Helsinki combining co-working and events in the heart of historic Helsinki. All these companies were sold as Grünstein and his team made the decision to focus on building an international network of Allas Sea Pool, which he had founded in 2015.
He has the capacity to inspire and join forces with innovative professionals in several disciplines, investors, corporate partners, and media outlets to make new urban movements come true. As an advocate for budding new social phenomena, he wants to open waterfronts for recreational use and export sauna culture to just about everywhere, latest to Stockholm, Oslo and New York.
Leena Turunen
Leena Turunen has a lot of experience working with both domestic and international brands in restaurant and hotel industry. She currently oversees the Lapland Hotels city hotels concept, in Tampere, Oulu, Helsinki, and Kuopio. Combining the mystic Lapland experiences into the urban environment has received great interest. The Nordic cuisine plays a major part in creating these experiences.
Nordic wellness is a vital part of the customer experience at the Lapland Hotels. Hotels that have spas and saunas, are known to add a positive affect to the customers overall experience. The newest sauna experience is the sauna world on the roof of Lapland Hotels Arena. The sauna world also features a relaxing hot tub under the stars.
"We have been working closely together with Sauna from Finland for years, to create a successful customer experience and continued concept development. The newest example of this co-operation are the Saunafulness- packages at Lapland Hotels Bulevardi in Helsinki."
Matti Huotari
"I am interested in the relaxing and refreshing properties of the Finnish sauna. These properties can be measured by optical means, e.g., by PPG (photoplethysmography) or ECG (electrocardiography). In practice, it is known that the sauna baths are proven to enhance blood circulation which can be measured by the same optical means. The heart rate variability (HRV) monitor is also a good opportunity in putting relaxing and refreshing of a person’s autonomic nervous system into the real numbers because of their sauna bath exposures and also health goals."
In the research, the instruments and analysis procedures were developed with the Electronics Laboratory and Department of Computer Science in the University of Oulu. The devices and software were used in the clinical study at the vascular laboratory of the Oulu University Hospital.
2022 PANELISTS
Maria Nystedt
Maria Nystedt is a project manager at Raison d'Etre, one of the leading spa consulting and spa management companies. Originally from Sweden, today she lives and works in Palma, Mallorca.
Maria joined the company in 2009. She has more than 20 years of experience in the cosmetic, beauty and spa industry. Prior to joining Raison d’Etre, she was the Spa Manager for the multiple award-winning Six Senses Spa at Soneva Fushi in the Maldives. She has a Diploma in Business and Marketing from IHM Business School. As a CIDESCO certified beauty therapist, she has also worked as a Training Manager at the L’Oréal group.
![Glenn Auerbach backyard photo[1]](https://worldsaunaforum.com/wp-content/uploads/2022/05/Glenn-Auerbach-backyard-photo1-scaled-e1652098534472.jpg)
Glenn Auerbach
Glenn Auerbach has been a sauna evangelist for over 30 years. In 2008 he started www.saunatimes.com, as a source for sauna building and sauna culture. In 2016, he created Sauna Talk, the podcast about sauna and most often recorded on the sauna bench.
Glenn wrote “Sauna Build, From Start to Finnish” which includes step by step instructions for building a sauna.
Jake Newport
Jake Newport is MD of Finnmark Group, a group of brands including Finnmark Sauna and their wholesale wellness brand Spa Dispatch. Jake has built an impressive and extensive series of companies off the back of their success as specialist in Authentic Finnish Sauna, illustrating the significant demand by consumers for authentic and genuine wellness experiences.
Jake was awarded the title of Sauna Ambassador by Sauna From Finland last year for his dedication to bringing Finnish sauna and wellness brands to the UK market. Their sauna retail business, Finnmark Sauna, provided them the springboard to build the group to become the largest company of its type in the UK, in literal size of premises, volume of stock held, number of employees and in turnover.
Jake lives and breathes sauna, enjoying using his personal wood burning sauna and cold plunge two to three times per week and loves to take their wood burning sauna trailer to lakes on the weekends, when he gets the chance!
Tapio Pajuharju
Tapio Pajuharju has vast international experience in managing global brands. Since 2016 he has been the CEO of Harvia Group, one of the biggest sauna and spa companies worldwide.
Under Tapio’s leadership, Harvia was listed on the Helsinki Stock Exchange and has since grown substantially, both organically and through M&A activities. Nowadays Harvia’s networks span across the globe as there are multiple great brands under Harvia Group’s umbrella, all of which tell the story of the health benefits of sauna respectively. Within their offering, Harvia has something for all different sauna types and cultures.
Harvia’s passion is to share the healing heat of sauna with everyone in the world and create possibilities for everyone to access sauna. With the wellness megatrend making its rounds around the world, Harvia’s sauna is hotter than ever.
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About WSF
World Sauna Forum was originally created to spread the message of the authentic Finnish sauna experience, to make people find the sweet relaxation and the health benefits. In the year 2022, the World Sauna Forum will take place for the fifth time, greater than ever! Our passion is to help sauna businesses to thrive, and show the multiplicity of sauna innovations to the world!
