A Diverse Lineup for a Multifaceted Experience

At World Sauna Forum 2025, our curated speaker roster brings together experts from various fields, ensuring every attendee finds insights to fuel their passion. Our presentations and workshops cover an exciting range of topics, from sustainable sauna design and energy efficiency to wellness strategies that optimize mental and physical performance.

Sustainability in Sauna Culture

Our speakers are at the forefront of innovation and sustainable practices:

• Timo Huhtamäki, Entrepreneur and EU Climate Ambassador, will share his insights on sustainability and circular economy, highlighting how traditional sauna culture is evolving to meet modern sustainability challenges.
• Timo Harvia, CTO of Harvia, will demystify the energy dynamics of sauna bathing while showcasing smart solutions for a greener sauna experience.
• Jaana Hjelt, Entrepreneur and Marketing Director at Lapuan Kankurit, explores the intersection of tradition and modern design in promoting wellness through quality textiles and sustainable production practices.
• Ilkka Länkinen, Co-founder of SantaPark Arctic World – Brings expertise from the experience economy, curating luxurious and immersive Arctic experiences that blend Finnish sauna traditions with modern hospitality.

Holistic Wellness and Performance

Wellness is at the core of our event. Explore how the power of heat, cold, and water can enhance everyday performance and recovery:

• Hanna Markuksela & Heikki Huovinen lead a captivating speech on using temperature variations as natural regulators of the nervous system. Their research-backed techniques reveal how ancient traditions align with modern performance and stress management practices.
• Emma O’Kelly, Award-Winning Author and Journalist, will discuss the sauna trend in the UK and where does the Finnish sauna experience fit in.
• Stig Arild Pettersen, Secretary General of the Norwegian Sauna Association, provides unique perspectives on the cultural and historical roots of sauna tradition in Norway and why it is booming at the moment.

A Celebration of Innovation and Authenticity

World Sauna Forum 2025 is a celebration of authentic Finnish sauna experiences enriched by global expertise:

• Dai Matsuo & Daisuke Akiyama, recognized as professional “saunners” and founders of TTNE, highlight innovative approaches to rebranding and revitalizing sauna culture in today’s digital era.
• Lassi Liikkanen, Designer and Sauna Expert, offers a deep dive into the fundamentals of Finnish sauna design, emphasizing heating, air quality, and interior design to timeless sauna experiences.
• Sami Rintala, Architect and Artist, will inspire with his visionary ideas on integrating sauna culture into contemporary art and architecture, creating spaces that nurture both creativity and relaxation.
• Saija Silen, Curator of the Museum of Central Finland, will take us to the very roots of the Finnish sauna experience. She is a specialist in the Finnish smoke saunas.

Why Attend?

By attending World Sauna Forum 2025, you will:

• Gain first-hand insights from industry pioneers.
• Learn practical tools and sustainable strategies to enhance wellness.
• Network with a global community passionate about authentic Finnish sauna experiences.
• Discover the latest trends and innovations driving the future of sauna culture.

Join us in Jyväskylä this June for an unforgettable celebration that bridges sustainability, wellness, and innovation. Explore new ideas, form lasting connections, and become part of a movement that is reshaping the global sauna landscape.

Experience the warmth, inspiration, and forward-thinking spirit of World Sauna Forum 2025 – where every session is a step towards a more sustainable and healthy future.

Stay updated on our speaker lineup and detailed programme by visiting our official website regularly. Let’s make sauna history together!