Sauna is a globally trending phenomenon, even if its roots lie in history. It offers a quiet and close-to-nature experience for those seeking relaxation and presence in the hectic world. Sauna is suitable both for everyday life and occasional pampering, and can be tailored for many needs and tastes.
Although there are many saunas in the world, not all of them offer the bathers a truly enjoyable experience, which an authentic Finnish sauna really is — effortless relaxation in soft, pampering, moist heat. The Finnish sauna has many health benefits such as stress relief and it is traditionally also a great source of creative thinking in Finland.
Sauna is a Finnish word, and sauna has long roots in Finnish history and culture. Did you know that the majority of Finnish homes have their own sauna? You can say from the heart that Finland is the number one sauna country. Finns have the know-how and the tools for creating the best sauna experiences.
World Sauna Forum was created to help the authentic Finnish sauna experience spread to the world. It brings together people who share an interest in the authentic, high-quality sauna experience to generate new ideas, business co-operations, and most importantly, to give the Finnish sauna the recognition it deserves.
To this day, the World Sauna Forum has been organized four times as a live event, and once as a virtual event. It has consisted of inspirational talks, modern panel discussions, business matchmaking, and workshops around the Finnish sauna experience. And, of course, a lot of bathing in different kinds of authentic Finnish saunas!
Participating in the World Sauna Forum feels like spending time with your friends while talking about sauna ideas and business. The event is casual, relaxed, and spiced up with high-quality sauna bathing. The participants receive new ideas and meet business partners to help to develop their businesses, and at the same time have fun and enjoy the benefits of the Finnish sauna.
World Sauna Forum is usually a B2B (business to business) event, but in 2020, it was organized as a successful, free and accessible virtual event for everyone.