DAY 1

Wednesday 4th of June 2025

DAY 1

Thursday 6th of June 2024​

PART 1

World Sauna Forum Main Seminar

“The power of Hot and Cold“ + Panel Discussion

Where: Jyväskylä Paviljonki Conference Center (Messukeskus)
When: 9:00 AM – 2:00 PM

PART 2

Where: Sataman Viilu
When: 2:00 PM – 9:00 PM

Saunayoga 

You have possibility to practice saunayoga during the event ( detailed schedules soon). Sauna yoga developed by Tiina Vainio became very popular in Finland. Sauna yoga can be practiced in guided groups in Finland, Sweden, Estonia, Germany and Japan. Vainio has also published a book that contains sauna yoga movements suitable for a home sauna.

Sauna Scent Bar

A significant aspect of Finnish sauna therapy involves pure, aromatic plants and herbs, both fresh and dried. On Thursday, we are organizing an experiential “walk-in to the world of sauna scents” bar, open to everyone, where we will go through five different plants and their benefits for sauna-goers. On-site, you will have the opportunity to smell the scents brewed from all five different herbs. Additionally, you will learn how you can enhance the sauna’s well-being effects with these plants on your own sauna sessions. You will also receive information and a birch scent to take with you. Welcome!

Produced by Nystad Sauna Company 

How to make The world’s best Sauna Whisk?

During the day, Pentti Hakala, the world champion in making a sauna whisk is at the Sataman viilu. At the sauna clinic, Pentti shares his know-how with everyone interested.

Pentti Hakala won the Finnish sauna whisk making championship in 1993, became a Sauna Master in 2000 and won the world championship in whisk making in 2001. 

More information and programme announced soon!

Kyrö Distillery

Mikko Koskinen

During the evening, there is a Kyrö Distillery bar where you can buy and enjoy various drinks and learn about Finnish beverage innovation.

Visit website

The eucalyptus wreath workshop by Mestarin Kukka

Time: 2:00 PM – 7:00 PM
Price: 10€

WORKSHOPS

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Lassi Liikkanen

Fundamentals of Finnish Sauna Design and Construction

In this presentation, Dr. Liikkanen delivers a comprehensive exploration of the key principles of sauna design. Drawing on his four-faceted model of sauna experience design, he illustrates how heating, air quality, and interior design harmonize to bring sauna culture to life. Beyond covering the fundamentals, Dr. Liikkanen will guide the audience through common pitfalls and offer practical insights to help craft the perfect sauna experience for any occasion.

Dr. Lassi Liikkanen (he/him) is a designer, author, and founder. For the past ten years he has worked in the Finnish tech industry, most recently leading digital product design. He just to be an active researcher and has published over 80 peer-reviewed journal articles and conference proceedings in the fields of product design, interactive technology, music psychology and cognitive neuroscience - and naturally sauna. As a reminder of his academic past, he is also a docent of Human-centered product design at Aalto University in Finland.

Since 2016 he has been an internationally acknowledged contributor of sauna technology knowledge. He collects, creates, digitalizes and disseminates sauna-related knowledge through Saunologia.fi website accessed annually by over 400,000 Finnish visitors. In 2019, he authored a book, Secrets of Finnish Sauna Design, available also in English since 2021 and in Japanese from 2024.

Lassi’s ambition is to help people enjoy authentic, healthy, and safe Finnish style saunas from Earth to Mars. To this end, he provides Finnish sauna design and consulting services online, connecting customers from all over the world with his team of Finnish sauna architects and specialists. He maintains research interests on sauna technology and design.

Keynotes

Hanna Markuksela & Heikki Huovinen

Hanna Markuksela
& Heikki Huovinen

Heat, cold and water as nervous system regulators

In this keynote, we'll dive into the science (and a little magic) of using heat, cold, and water in different forms to keep your nervous system happy and healthy. From the sauna to cold plunges, we’ll share how ancient and modern methods are applied in elite sports and everyday performance and recovery. You'll learn why playing with temperature isn't just for the pros — it’s a secret weapon that everyone can benefit from. Whether you're chasing a personal best, building mental resilience or just trying to survive Monday mornings, we’ve got you covered with practical, research-backed tools.

Hanna trains coaches to master nervous system regulation and stress management techniques. As a psychologist and trauma therapist, Hanna has worked with thousands of clients and is also the author of two books. She brings a strong scientific and practical approach to all her keynotes, sharing stories about diverse types of nervous systems and providing actionable tips you can start using right away.

Heikki is a mental coach and exercise physiologist who believes that the individual’s best performance is achieved through rest, not by constant overachieving. Heikki has reached this conclusion through 15 years of versatile coaching experience and a broad multidisciplinary educational background. He has coached Formula 1 and Rally 1 drivers, and has successfully coached executives and leadership teams.

Viilu Stage & Workshop Speakers

Puisto_Henksu_Mikko3570_lores_web

Mikko Jakonen

Founding Partner, Architect
Studio Puisto

Mikko Jakonen is one of the founding partners and principal architects at Studio Puisto Architects. He has been responsible for the design of several public sauna projects, the most recent being Sauna-restaurant Luoto in Kuopio, which opened last summer. Studio Puisto is an architectural firm specializing in hospitality, working not only on domestic projects but also on multiple resort and spa projects worldwide in South Korea, Cyprus, and Greece. Among the latest completed projects by the firm, in addition to Luoto, is the Ähtäri Swimming Hall which opened in May. "The roots of sauna culture run so deep in Finnish culture and history that there is endless inspiration for new projects. Designing a cohesive, functional, and beautiful sauna is already challenging in itself, but when you incorporate all the historical layers, rituals, and traditions, it forms a complex entity that at its best can create an unforgettable experience for users.”

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Olli Keskinen

Brand Lead, Architect
Studio Puisto

Olli Keskinen is an architect with a background in marketing communication, having previously worked with several international brands such as Porsche and Oura. At Puisto, in addition to design work, he is responsible for developing sales and marketing strategies. "Even though we understand the value of our cultural heritage, the popularity of the Finnish sauna worldwide has been such a positive surprise. We are currently involved in several projects globally where the Finnish sauna is specifically highlighted as a centerpiece for new resort and spa destinations. At the same time, the sauna has become a tangible spearhead for our marketing efforts, driving our design work into new territories and client relationships."

martin-r-goldmann

Martin Goldmann

CEO of ASPA International

Martin heads the family company of the Aspa group. Aspa offers concepts, design and build of pools and thermal bathing areas. The company has four decades of experience and development. His core driver has always been evidence based and what each feature thermal bathing experience can do for and to the human body. He leads the company in three main fields, Hospitality Wellness, Home Wellness and Corporate Wellness.

Aspa have recognition for work such as Gulf Hotel & Spa in Bahrain (2018), Hotel Verde, Zanzibar [Greenest Spa in Africa] (2022), Vila Joya Boutique Hotel & Spa (2009, 2014, 2018) The Vine Hotel & Spa Porto and The Conrad, Algarve Portugal. Aspa are currently working on luxury hotel projects in the Red Sea and Amaala projects. He is recognized as an industry leader and is currently developing the latest sustainable practices into the company and products.

He is a frequent public speaker on many world platforms, such as HotSpa, Paris, East African Hospitality Development, Dar Es Salam, Aqua Forum in Lisbon, Portugal Corporate Wellness in Dubai and at the Finnish Sauna Association in Finland.

World Sauna Forum 2025

4-6th of June, 2025 @ Jyväskylä, Finland

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