Friday 7th of June 2024


Friday 7th June 2024


Friday morning program

Friday morning will be spent getting into various themes and topics. You can choose your own program based on your interests. Workshops will be led by experts and professionals from our Sauna from Finland network. Join us!

You can already sign up to ensure your spot in your preferred group. Just fill out this form. More detailed program, presenters, and content will be sent to workshop participants a week before the event.

Workshops are intended only for World Sauna Forum ticket purchasers.

Join us to learn more about the quality factors and certification process for the Finnish sauna experience!

Time: 9:30 AM – 12:00 PM
Location: Solo Sokos Hotel Paviljonki, 9th floor

Learn about the Authentic Finnish Sauna Quality Certificate and how to obtain it for your hotel, spa, or sauna business. Explore case studies from nature retreats to urban hotels, and gain insights into elevating your sauna experience. All participants receive the Authentic Finnish Sauna Experience Quality Certificate handbook! 

Register now!

Join us to learn more about designing a wellness space with a Finnish sauna in it!

Time: 10:00 AM – 12:00 PM
Location: Sataman Viilu

Learn about the art of designing a wellness space, including a Finnish sauna. Find out the key design principles and material selections to create an excellent Finnish sauna experience.

Register now!

Led by Studio Puisto Architects: Mikko Jakonen, Olli Keskinen.

“ Our projects always begin with a workshop where all stakeholders are involved in the design process. In this workshop, you will delve into sauna design through practical solutions, ambiance, spatial sequences, and experiential aspects. “

We will also hear other member companies at the workshop.

Date: Friday, June 7, 2024
Transportation: Bus departs from Hotel Paviljonki, Jyväskylä, at 9:00 AM

Harvia, the global leader in the sauna & spa market, invites you to an exclusive event during the World Sauna Forum. After, enjoy a networking lunch.

Limited spots available. Register now!

Join us for a morning of wellness and sauna experience Round the Lake Jyväsjärvi!

Time: 9:00 AM – 11:00 AM
Distance: 6 km, asphalted route

Led by Sari Puumala, a passionate outdoor enthusiast and former competitive athlete, this session promises to invigorate your senses and leave you refreshed for the day ahead.

Limited spots available. Register now!

Time: 10:00 AM – 13:00 PM
Location: Sataman viilu

Browse a variety of wellness products and experience hands-on sauna yoga sessions. Try out new beauty care products and learn about the therapeutic benefits of sauna therapy.

Register now!

Time: 10:00 AM, 11:00 AM
Location: Sataman viilu

Stretch and relax with sauna yoga founder Tiina Vainio. Experience gentle movements, deep breathing, and the soothing warmth of the sauna.

Register now!

Time: 10:00 AM
Location: Sataman viilu

Join us for a hands-on workshop exploring the therapeutic benefits of sauna therapy. Learn about the healing power of water and plants and create your own foot or hand bath products to take home.

Register now!


Evening programme at Savutuvan Apaja – Narvi Night

4:30 PM Departure from the harbor of Jyväskylä
Päijänne-Risteilyt Hilden Oy

Our memorable evening starts on the ship MS Suomen Suvi, where you can admire the scenery from the sundeck or have a drink as we travel towards Savutuvan Apaja.

5:15 PM Arrival to Savutuvan Apaja
Welcoming mocktails!

5:15 PM Sauna From Finland – introductions & rewards

5:30 PM Apaja’s greeting
Our staff will welcome you and present the evening’s menu.

6:30 PM Dinner buffet
Dinner buffet available 18.30-20.00
Dessert buffet available 19.30-20.30
See the menu

8:00 PM On towards the warmth of the lakeside saunas
All saunas and pools available.

8:00 PM -> Finnish sauna heritage and the magic of the sauna
You’re warmly welcome to experience Finnish sauna heritage and the magic of the sauna with traditional sauna healers starting from 8 PM.

Traditional sauna healer offers you a traditional “vihta” treatments (leaf “whisking”) where you can sit down on the bench of the sauna and enjoy the “löyly” (steam), the soul of the sauna, as well as the atmosphere, and receive the traditional healing “vihta” treatment on your neck, back, chest and arms. At the same time there can be other people in the sauna or it can be done for a group.

By Kuu yrttitarhassa | Instagram

02:00 AM Event ends
Return transport via Matka Mäkelä at 9:00 PM, 10:00 PM, 11:00 PM, 12:00 AM, 1:00 AM and 2:00 AM

Dinner buffet

Bread buffet

A selection of self-baked breads
Pies and croissants
Butter and spreads

Dinner buffet

Apaja’s green salad
Country salad of early summer
Chicken salad

Harvest season salad dressing, herb oil and vinaigrette
Homemade croutons

Roasted summer roots and potatoes

Mushroom risotto made from barley
Warm smoked salmon
Sour cream sauce and herb paste

Dessert buffet

Own yard rhubarb pie
Chocolate mousse
Coffee and tea


Viilu Stage & Workshop Speakers


Mikko Jakonen

Founding Partner, Architect
Studio Puisto

Mikko Jakonen is one of the founding partners and principal architects at Studio Puisto Architects. He has been responsible for the design of several public sauna projects, the most recent being Sauna-restaurant Luoto in Kuopio, which opened last summer. Studio Puisto is an architectural firm specializing in hospitality, working not only on domestic projects but also on multiple resort and spa projects worldwide in South Korea, Cyprus, and Greece. Among the latest completed projects by the firm, in addition to Luoto, is the Ähtäri Swimming Hall which opened in May. "The roots of sauna culture run so deep in Finnish culture and history that there is endless inspiration for new projects. Designing a cohesive, functional, and beautiful sauna is already challenging in itself, but when you incorporate all the historical layers, rituals, and traditions, it forms a complex entity that at its best can create an unforgettable experience for users.”


Olli Keskinen

Brand Lead, Architect
Studio Puisto

Olli Keskinen is an architect with a background in marketing communication, having previously worked with several international brands such as Porsche and Oura. At Puisto, in addition to design work, he is responsible for developing sales and marketing strategies. "Even though we understand the value of our cultural heritage, the popularity of the Finnish sauna worldwide has been such a positive surprise. We are currently involved in several projects globally where the Finnish sauna is specifically highlighted as a centerpiece for new resort and spa destinations. At the same time, the sauna has become a tangible spearhead for our marketing efforts, driving our design work into new territories and client relationships."


Martin Goldmann

CEO of ASPA International

Martin heads the family company of the Aspa group. Aspa offers concepts, design and build of pools and thermal bathing areas. The company has four decades of experience and development. His core driver has always been evidence based and what each feature thermal bathing experience can do for and to the human body. He leads the company in three main fields, Hospitality Wellness, Home Wellness and Corporate Wellness.

Aspa have recognition for work such as Gulf Hotel & Spa in Bahrain (2018), Hotel Verde, Zanzibar [Greenest Spa in Africa] (2022), Vila Joya Boutique Hotel & Spa (2009, 2014, 2018) The Vine Hotel & Spa Porto and The Conrad, Algarve Portugal. Aspa are currently working on luxury hotel projects in the Red Sea and Amaala projects. He is recognized as an industry leader and is currently developing the latest sustainable practices into the company and products.

He is a frequent public speaker on many world platforms, such as HotSpa, Paris, East African Hospitality Development, Dar Es Salam, Aqua Forum in Lisbon, Portugal Corporate Wellness in Dubai and at the Finnish Sauna Association in Finland.

World Sauna Forum 2024

June 6-7, 2024 @ Jyväskylä, Finland