COMING IN 2024! 


The most relaxing business event of the year 2022 was a success. This year we had visitors from 16 different countries. In case you are interested in participating the next World Sauna Forum, please subscribe to Sauna from Finland’s newsletter so you can be the first to know when we start booking the next event.

2022 Photo Gallery

Share your experience: #worldsaunaforum2022 @saunafromfinland

Welcome to relax in an international business environment. Yes, you heard right – the words relax and business in the same sentence! World Sauna Forum is an entertaining event dedicated to networking with the most important companies and innovators in the sauna business — and in the most enjoyable way.

Be ready for refreshing ideas

Gentle heat. Soft steam. Scents of nature. Quietness. Time to just be.​

World Sauna Forum creates great opportunities to make new connections, and of course, experience the authentic Finnish sauna! Are you ready to expand your thinking and experience new things? We certainly are!


Participating in World Sauna Forum feels like spending time with your friends while talking about sauna ideas and business. The event is casual, relaxed, and spiced up with high-quality sauna bathing. The participants receive new ideas and meet business partners to help to develop their businesses, and at the same time have fun and enjoy the benefits of the Finnish sauna.

World Sauna Forum helps the authentic Finnish sauna experience spread around the world. It brings together people who share their interest towards the authentic, high-quality sauna experience to generate new ideas, business co-operations, and most importantly, to give the Finnish sauna the recognition it deserves.


WSF is aimed at anyone who works in the field of sauna and wellness, from service providers to manufacturers of accessories and equipment. We welcome Sauna and wellbeing professionals from around the world. World Sauna Forum brings together companies, buyers, and professionals to discuss about Finnish sauna and its multiple business opportunities and potential co-operations.

World Sauna Forum 2022 was organized in co-operation:

Main partners

The locations of our 18 individual hotels range from the urban cityscapes of Finland, the hearts of urban fells, the hottest ski resorts, and the edges of great wildernesses to the rugged landscapes of northernmost Lapland.

Harvia Group is one of the leading sauna & spa companies operating globally with 5 main brands: Harvia, EOS, sentiotec, Almost Heavens Saunas and Kirami. Our passion is to inspire people across the globe to experience the healing heat of sauna and spa.


Juup is a Finnish sauna company that focuses on sustainable development and environmentally low-impact production and design. All products produced by Juup are hand made in Finland.

Cariitti is a family-owned company that brings light and comfort to all spaces. Every year, over 10 000 saunas are illuminated with Cariitti products in more than 40 countries.

We weave a good life, respecting the environment. We weave Nordic design from natural materials, inspired by our pure nature

​​Luin Living designs timeless bathing textiles and home decor treasures for everyday indulgence. This sustainable Finnish brand is founded by two friends, and their showroom is located in the heart of Tampere.

Visit Tampere is an expert organization for tourism, events and congresses in Finland’s most popular tourist city Tampere, the Sauna Capital of the World.

Germany’s Nr. 1 Magazine for Swimmingpools, whirlpools, Sauna and Spa. Written for the consumer, but also read by wellness dealers, architects and Spa planers.

Germany’s only Magazine that concentrates fully on outdoor and indoor Saunas, Steam Baths, Infra-Red Cabins and Spa. Written for the consumer, but also read by wellness dealers, architects and Spa planers

In the Jyväskylä Region you’ll encounter the enthralling natural scenery of Lake Päijänne, four outstanding national parks, lively urban culture and thousands of events ranging from pop-up happenings to competitions at world championship level.

Our specialisation in travel architecture makes us professionals in hospitality, from which we also draw inspiration to the design of apartments and public spaces. We ideate and design bold architecture which has a positive effect on people, nature and business.

With its combination of trade fair, congress and accompanying programme, interbad is the number one meeting point for the industry. From 25 to 28 Oct 2022 exhibitors will present their product innovations, designs and technologies for pool, wellness, sauna and spa to the international trade audience and convince with their solutions.

COME WHENEVER IT BEST SUITS YOU! Ruka-Kuusamo has lots to offer all year round. The most popular travelling time is the winter season from October to May, but Kuusamo’s spectacular nature offers stunning scenery also during the snowless season. Enjoying your holiday outside the high season is also a sustainable choice that promotes tourism all year round!

EuroSpaPoolNews, specialized publisher with extensive knowledge of the Pool, Spa and Wellness market in France and internationally. We analyse the needs of our customers, advise and recommand them during every step of the promotional campaign. Our media is defined as multi-media, multi-target and multilingual.

HNRI is reliable, high-quality and youthful production company. We produce cinematic corporate videos as well as a comprehensive range of still photography - from concept to release, together with our clients.

video production company from Lahti, Finland. Inspiroiva offers wide variety of services within the media business ranging from video productions to virtual events, fulfilled with services such as photography and graphic design. Inspiroiva focuses on providing smooth service and high-quality end products.

Elo stands for wellbeing, happiness and small breaks to your daily routines. Our products are known for their high quality ingredients and carefully selected flavour combinations. Growing global trends and the needs of our customers make the core for our product development. Currently we invest especially in healthy and sustainable products.

SPA&Wellness industry leader with more than 25 years experience in Finland. Sales and service centres with the most extensive customer support.

Side event partners

An urban oasis occupying a stretch of beautiful Helsinki waterfront which offers unique sauna and restaurant experience and is listed by Time Magazine as World’s 100 Greatest Places to visit.

“World Sauna Forum is where the ‘who’s who’ of the sauna industry internationally meet. If you’re in the sauna industry in any way and serious about high quality Finnish sauna, you should be there! You get to try new products and experiences, network with a wide range of professionals, and of course, enjoy some amazing Finnish saunas.”

– Sauna Ambassador Jake Newport, Managing Director of Finnmark Sauna



“Sauna releases same hormones as falling in love”– World Sauna Forum gathered top-speakers and sauna businesses together


Opening speech by Ville Skinnari, Minister for Development Cooperation and Foreign Trade, at World Sauna Forum on 7 June in Tampere


Löyly – and the feeling they create.
What we at Juup call “The Finnish


Sauna, a part of the wellness movement in hospitality


Sauna always at your fingertips


TAIVE collection represents Finnish woodworking skills