Dive deep into the world of Finnish sauna

Gentle, relaxing heat. Soft, pampering steam. Smell of birch and summer. Quietness. Just time to be.

In the midst of the constantly roaring world, Finns, the world’s happiest people, know how to take care of their wellbeing—they go to sauna. Finnish sauna is a perfect way to relax. It effectively releases stress, makes you sleep better, helps your body and mind to recover, and has multiple scientifically proven health benefits. With long traditions and innovative designs, Finns are truly the sauna nation of the world.

What makes a Finnish sauna authentic and truly relaxing? How can you utilize it for your or your customer’s needs? What amazing business opportunities does the Finnish sauna experience provide?

Welcome back this year!

Last year’s World Sauna Forum was amazing and this year, the event will come back again virtually! Until then, you can feel the atmosphere of WSF2020 by watching some of the interview highlights. Remember to check the page regularly for more stories.

The date for World Sauna Forum 2021 will be announced later. Follow Sauna from Finland on social media to stay updated.

Speakers & Programme

Take a look at the programme of 2020.

Day 1

Thursday,
December 3

Welcome to World Sauna Forum 2020!

Sauna From Finland

Katja Pantzar

Author

Sisu and sauna

Sisu and sauna

Aki Choklat

International design professional

Re-designing Sauna

Re-designing Sauna

Hans Hägglund

Adjunct professor at Department of Medical Sciences, Uppsala University

Incredible health benefits of Finnish sauna

Incredible health benefits of Finnish sauna

Mari Eder

Biathlete

Combining sauna with professional sports

Combining sauna with professional sports

Marko Paananen

Interior designer

Shaking up the sauna

Shaking up the sauna

Samu Haber

Entertainment Entrepreneur

Creativity & Stress Relief

Creativity & Stress Relief

Day 2

Friday,
December 4

Atomu Tanaka

Footballer for HJK

Finding happiness in the Finnish sauna

Finding happiness in the Finnish sauna

Maria Nystedt

Project Manager for Raison d’Etre

Meaning of Finnish Sauna Experiences in Wellness Industry

Meaning of Finnish Sauna Experiences in Wellness Industry

Tapio Pajuharju

Group CEO of Harvia Group Oy

Future of the Sauna Business

Future of the Sauna Business

Adrian Basil Guckelsberger

Sales director of EOS

Future of the sauna business

Future of the sauna business

Vanessa Borkmann

Head of Research and Founder of the FutureHotel Innovation Network and Future Museum at Fraunhofer IAO

Sauna – a competitive advantage in the hotel industry of the future

Sauna – a competitive advantage in the hotel industry of the future

Esa Vuorenmaa

Project Manager for SnowPanda Education & SERC

Unleashing full potential of Chinese market for sauna business

Unleashing full potential of Chinese market for sauna business

Jasper Pääkkönen

Actor & Sauna Entrepreneur

Sauna and Finnishness entailed

Sauna and Finnishness entailed

Wrapping up the World Sauna Forum 2020

Sauna From Finland