World Sauna Forum was originally created to spread the message of the authentic Finnish sauna experience, to make people find the sweet relaxation and the health benefits. In 2022, World Sauna Forum will take place for the fifth time, greater than ever! Our passion is to help international sauna businesses to thrive, and show the multiplicity of sauna innovations to the world – and, of course, to gather all sauna lovers together to ‘think inside the box’.