World Sauna Forum is an annual international networking event for sauna and wellbeing professionals and enthusiasts around the world. Normally organized live, this year, due to the current global situation, is organized virtually and made accessible for all.
The first World Sauna Forum was organized in 2017 in Jyväskylä, Central Finland.
Where and when is the event held?
World Sauna Forum Virtual Event will be completely virtual, so you can enjoy the programme on your home couch if you want to.
The event is held on 3rd and 4th of December, 2020. The programme will be streamed Eastern European Time (EET), so make sure to convert the times to your time zone if you don’t happen to live in EET zone.
If you can’t make it during the original schedule, don’t worry! Both of the streams will be available for 24 hours after the stream has ended. No need to wake up in the middle of the night to watch if you don’t want to.
However, please note that the possibility to join the event chat is available only during the original stream. The chat will be closed on other times. So in case you want to join the discussion, please be there during the scheduled stream.
Who can join World Sauna Forum Virtual Event?
World Sauna Forum is for anyone who is interested in the authentic Finnish sauna. The programme includes talks about sauna lifestyle and sauna business.
Formerly strictly B2B, this year’s World Sauna Forum has something for every sauna Enthusiast.
Our staff knows Finnish, English, German and French, so you can send us a message in any of these languages!
Does World Sauna Forum Virtual Event cost something?
This year World Sauna Forum is free of charge and accessible for everyone! In order to participate, you just need to register to the event.
Can I ask questions from the speakers?
Asking questions directly from the speakers isn’t possible, but there will be an open chat during the scheduled stream in which you can ask questions and discuss with other participants. Sauna from Finland staff will answer any questions you may have.
The chat will be available on the same page as the original stream so you can watch the stream and discuss with other participants and Sauna from Finland staff at the same time.
Please note that the chat will be closed before and after the original stream.
I cannot make it on the event days. Is there any other possibilities to get to see the talks?
Both of the streams will be available 48 hours after the scheduled stream has ended, so you can watch them afterwards.
Please note that the chat will not be open after the original stream.
The talks will be available for Sauna from Finland members after the 48 hours has passed.
World Sauna Forum is organized by Sauna from Finland, a Finnish sauna expertise association and company network. Sauna from Finland works to promote the authentic Finnish sauna experience globally so everyone could enjoy the great benefits a really great sauna brings.
In order to make the authentic Finnish sauna experience known worldwide, the association consults hotels, spas, health clubs, and other service providers on how to create authentic Finnish sauna experiences. The company network includes everything one needs to build a Finnish sauna, sauna area, and great sauna customer experience.
Sauna from Finland also promotes the authentic Finnish sauna experience globally by co-operating with companies, trade fairs, officials, and media. The association educates, gives professional statements, and helps businesses who produce something for the Finnish sauna experience.
World Sauna Forum is a product of Sauna from Finland.
What is B2B Matchmaking?
B2B Matchmaking is a side programme targeted for Sauna from Finland network and selected international companies. If you are a company representant and interested in connecting with Finnish sauna and sauna accessory companies, please find more information here.
B2B Matchmaking will take place on Friday 4th of December from 8am to 9pm (EET).
The participants can join the event stream when they don’t have a Matchmaking appointment or watch the stream afterwards.
B2B Matchmaking is organized in co-operation with Enterprise European Network (EEN) and Creative Finland.
I registered to the event, what now?
Amazing, great to have you! When the event is about to start on the 3rd or 4th of December, 2020, we will send you an email with a link to the stream. Please check your spam folder, sometimes the emails end up there. And don’t worry, we will keep you updated about how to join closer to the event.
You will get two separate links to the event stream in separate emails: one in the morning (note: Eastern European Time) of December the 3rd and one on the December 4th.
I can’t find the link to the event stream.
We will send you the link on the mornings (note: Eastern European Time) of the event days. Please check your spam folder, the email might have ended up there.
There are plenty of saunas in the world, but ”sauna” is actually originally a Finnish word, the only one that hasn’t been translated to other languages. What makes a sauna Finnish, then? Read more.
Authentic Finnish sauna experience is sauna bathing on a whole new level. It takes into consideration what happens before the sauna, during the sauna, and after the sauna. Therefore, Finnish sauna bathing is a comprehensive and high-quality experience where every detail is well thought of. It can be tailored for many needs and surroundings.
By studying what makes a Finnish sauna experience truly relaxing and enjoyable, Sauna from Finland has defined 8 Core Values for a great sauna experience. Read more here.
I want to know more about the authentic Finnish sauna experience.
We are happy to help you with that!
You can either contact us directly or pre-order the Authentic Finnish Sauna Experience Quality Handbook (available exclusively for World Sauna Forum 2020 Virtual Event participants.)
Authentic Finnish Sauna Experience Quality Handbook is a unique and thorough guide to creating Finnish sauna experiences. The inspiring company articles and detailed tips and instructions help to build new sauna experiences and develop existing ones. The Handbook is the number one tool for service providers who want to refine their sauna experiences to make the customers return again and again. Read more.
Authentic Finnish Sauna Experience Quality Handbook will be released in English in January 2021, and World Sauna Forum Virtual Event participants will have the chance to pre-order to book for 79€ during the event! You will get the link for pre-ordering after the registration.
If you want to know how to create an authentic Finnish sauna experience to your hotel, spa, health club, or home, or find a company who could build or deliver you a sauna or provide you with some sauna accessories, please don’t hesitate to contact Sauna from Finland. Our Head of International Marketing Satu Freyberg will happily assist you.