World Sauna Forum 2024 expands to two-day event to meet growing international demand for more sauna networking activities

FOR IMMEDIATE RELEASE – Finland, February 13, 2024

World Sauna Forum 2024 expands to two-day event to meet growing international demand for more sauna networking activities.

For the first time ever, the World Sauna Forum will be held over two days rather than one day as previously.
“As interest in the Finnish sauna continues to grow around the world, so does interest in more B2B networking opportunities and authentic sauna experiences,” says Carita Harju, founder, and executive director of Sauna from Finland.

New events include the Sauna and Wellness market at the stylish harbourfront Sataman Viilu complex. The market will offer a range of experiences, products, and different pop-up-saunas, while learning more about the true Finnish sauna experience and business through match-making events.

One of the most popular highlights is the authentic Finnish sauna evening held at the picturesque Savutuvan Apaja on Friday, the evening before National Finnish Sauna Day – June 8th.

The theme of this year’s World Sauna Forum is “The Power of Hot and Cold,” that is pairing a hot steam with an icy dip in a lake or the sea. The Forum, which takes place June 6-7th, coincides perfectly with Sauna Region Week, which takes place from June 3-9, 2024, with a range of unique sauna experiences for sauna afficionados to enjoy throughout the region.

A top range of speakers at the seminar will on June 6th will speak, including this year’s dynamic headliner Jasper Pääkkönen, one of Finland’s leading sauna ambassadors and entrepreneurs, a Hollywood actor and an environmental advocate. Pääkkönen is the owner and co-founder of one of Löyly, one of Helsinki’s most popular sauna complexes, which takes its name from the Finnish word for the steam that rises when water is ladled over a sauna stove’s rocks.

Stay tuned as we reveal more fabulous and noteworthy speakers in the upcoming weeks!
World Sauna Forum 2024 is a business-to-business event June 6-7, 2024 in Jyväskylä, in the heart of Finnish Lakeland. It is created and organized by the Sauna from Finland organization. Its purpose is to spread the message of the authentic Finnish sauna experience, help international sauna businesses thrive, and showcase the diversity of sauna innovations to the world. The event gathers sauna, spa, and wellness industry experts from all over the world, offering a unique learning opportunity for all participants.

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